2025 Fintech Pledge Extends Goal After Achieving 10 Million Consumer Actions
Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planing and stock investment growth concept.
The Pledge has achieved this by incentivising cross-industry collaboration and by connecting consumers to financial technology platforms. Platforms that make savings work harder, improve credit scores, consolidate debt, and lower utility bills and household outgoing costs.
Building on the coalition’s success, founding members have decided to extend the Pledge’s goal from 10 to 25 million actions. This has been done to better deal with the persisting, above-target inflation. At an average of one action per person, its new goal represents approximately 50 per cent of the UK adult population taking a positive step towards improved financial resilience.
The Pledge has also introduced a new ‘Benefits’ pillar to help consumers make the most of the £18.7billion income-related benefits and social tariffs that go unclaimed each year.
CEO of Zopa Bank said: “We’re thrilled with the progress of the 2025 Fintech Pledge to date, leading us to stretch our actions target so soon. Our success further emphasises that fintech businesses can achieve so much more when working together. Especially as they look to understand and champion the real needs of UK consumers and to help them at such a critical time.”
Justin Basini, CEO and co-founder of The ClearScore Group said: “It’s been incredibly rewarding to see the progress we’ve made with the 2025 Fintech Pledge, particularly with the way we’ve been able to support The Money Charity alongside our actions target. Our key focus going into 2024 is all about driving further collaboration and identifying these new Pledge leaders that will drive even more impact until the end of the campaign in 2025”.
